| |
|
|
Context:
Although the Baker-Hamilton report on the war in Iraq was released with extensive media attention, its impact was threatened by an inability to find the report online. Our objective was to publicize the report in the one place people would go to find it – search engines.
Our Work:
MSHC Partners identified more than 100 keywords individuals would use to search for the report, including “Iraq Report” and “Baker-Hamilton Study.” We executed the launch of our online campaign at the exact moment the report was released to the media.
Results:
Our campaign generated ten-times the average click-through rate on the keywords we purchased, resulting in 36,000 report downloads in 48 hours. |
|
