Hal Malchow, President
Hal Malchow is one the seminal figures in persuasion mail marketing. An ex-lawyer who tired of a life spent reading nothing but fine print, Hal's creative work has won numerous awards from the International Direct Marketing Association, the Direct Marketing Association of Washington and the American Association of Political Consultants. In the area of targeting, Hal pioneered the application of statistical modeling and data mining techniques in the political arena. These developments are described in his book, The New Political Targeting, published by Campaigns & Elections.
In 2005, Hal received the Sisk Award for pioneering vision that has shaped the direct marketing industry. The last two recipients were the marketing director at NIKE and the National Geographic Society.
Before entering the direct mail business in 1985, he managed four major campaigns, including the first Senate campaign of Al Gore. Hal holds a law degree from the University of the Pacific where he was named outstanding graduate of his class.
He and his family live in Arlington, Virginia. If you're looking for him there, however, Hal's wife says that you can usually find him - regardless of the weather - outside tending to the needs of his garden.
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