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Rich Schlackman, Partner
Ask anyone in Washington about Rich Schlackman and you're soon likely to find yourself in the middle of a colorful story involving the choicest wines, the finer points of strategy and various members of the Grateful Dead. They will also mention in that same breath that Rich is the man singularly responsible for reinventing targeted direct mail across America. Rich created a new school for direct mail known as the "California Style," that involved an innovative visual mix of graphics and emotions backed with intensive demographic strategies.
His clients have included Governors such as Janet Napolitano (AZ), Jennifer Granholm (MI) Ted Kulongoski (OR); US Senator Joe Lieberman (CT) and numerous congressional members, state parties and membership organizations.
Rich resides in San Francisco and is a member of the board of the American Association of Political Consultants. He is also well known as a passionate wine connoisseur who serves on the Great Capital Wine Network of San Francisco. The MSHC staff generally stick close to Rich during social events, as he tends to bring a few bottles of his private stock to replace the usual brands of cheap tipple.
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